Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Acrossair’s video shows that using the gyroscope in addition to the accelerometer and compass makes for a much smoother, much more accurate augmented reality experience. No more looking like you’ve ...

After a whole bunch of hype, the first augmented reality app for the iPhone 3GS is now available (Yea!)…for Paris subway travelers (Ugh). Metro Paris Subway 3.0 has been updated to help commuters find ...

Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...