Cirkul has built a devoted following by turning hydration into something customizable -- letting users control the intensity of their flavor with drop-in flavor packets and a simple dial that releases ...

It started out as a locker-room spitballing session, a couple of Ivy League football players trying to solve for hydration. Sunday, more than a decade and many late nights and early mornings later, ...

Cirkul's inaugural Big Game commercial comes to life for thousands of lucky recipients as a result of Adam Devine's AI fail Adam Devine’s AI mishap on his phone results in him accidentally ordering ...

Today I'm testing out the Selah flavored water bottle (pronounced "sella" per the company). I test and rank all 10 flavors and ponder how it might fare against the Cirkul. Officials in rural Texas are ...

Water bottle brand Cirkul is giving away 100,000 of its products as part of its Super Bowl campaign. Its commercial depicted actor Adam Devine using artificial intelligence to accidentally order ...

Cirkul's co-founder discusses the company's growth, Super Bowl ad success and commitment to innovation on the Florida Business Minds podcast. Startup gift guide: 20 unique finds from U.S.