We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. If you’re serious about promoting your business, whether it be a local service, ...

Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...