Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture. Encourage teams to make decisions based on data, not just gut feelings.

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.