"CRM requires far more sophisticated forms of KM, such as collaboration, active knowledge sharing among CRM professionals, engaging customers in communities, and using e-learning as a customer ...

Customer relationship management tools empower sales teams to understand customer trends, pain points and preferences, says Mark Annett, head of CRM sales and consulting at Camsoft Solutions.

Logically, knowledge management is the grouping of tools, technologies, and processes that constantly and consistently make the right information available to decision-makers. In that context, ...