If you are here, reading this article, it is likely that you are aware of one of the popular social media messaging apps, Snapchat. To give you some background, Snapchat was founded back in 2011, and ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Irene Okpanachi is a Features writer, covering mobile and PC guides that help you understand your devices. She has five years' experience in the Tech, E-commerce, and Food niches. Particularly, the ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR ...