When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special ...

You can create custom Excel functions using VBA matching using your criteria. Create custom Excel functions using Macros in Excel & use user-defined functions in Excel.

Before LAMBDA was introduced to Excel, you'd need to know how to use VBA or macros to create your own function. However, today, Excel's LAMBDA tool lets you do this using familiar Excel language ...