Protecting brand integrity in PPC means aligning placements, creative, and budgets with values while preserving performance ...

It gives me a sense of where the person focuses and where we might be able to collaborate. The “why” tells me whether they understand the thing or if they are just following the trends. Innovation can ...

AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.

Using generative AI can help PPC specialists elevate their campaign management and optimization efforts. Here are four ways how. The post How to use ChatGPT to boost your PPC efforts appeared first on ...

We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.

SEO or PPC? This is a marketing question that every business owner asks at some point in time. The dilemma here is because SEO is more sustainable but often takes a long time to show results. PPC on ...

Google’s pay-per-click (PPC) offering is always evolving. Here, Space & Time’s Ben Ladbrook outlines the search giant’s latest toolkit, including Performance Max, for retailers looking to drive local ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...