Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, the digital advertising landscape has shifted with the rise of short-form ...

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Forty years after killing the radio star, video continues to dominate media and drive conversations in 2024. And, most importantly, video allows brands to connect with audiences directly and engage in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

The rise of short-form content—led by platforms like Instagram Reels, YouTube Shorts, and TikTok—has fundamentally changed the way brands communicate. For Indian brands, this revolution is not just ...

Exclusive Warner Bros. Discovery research indicates social video provides a powerful promotional lift to TV, movies First-party data counters conventional wisdom that TikTok, YouTube and IG simply ...

TikTok, YouTube Shorts, and Instagram Reels reign supreme, according to newly released data When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Netflix announced on Wednesday that it’s testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on ...