With its roots in Israel and a Japanese parent company, Viber wants to be more than just an over-the-top communications app. It wants to be the gateway for businesses to interact with more consumers.

You can talk, you can text, and now, you can shop, all within Viber. The instant messaging and VoIP app is the latest to adopt the trend of allowing for more and more in-app activity to take place.

THE Viber instant messaging application is in talks to be acquired for $300m-$400m by a leading instant messaging company from Asia, the Calcalist financial newspaper reported today. Viber is run from ...

Viber’s velocity towards a richer apps future has been given added impetus, through the creation of an automated banking app for the popular messaging platform by Comtrade. Comtrade is leading the ...