A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Marketers have improved the process of identifying what led a customer to make a purchase decision, but linking offline and online marketing attribution has been all but impossible--until now.

Google Analytics offers the ability to track usage of Web forms, but it's not easy to set up. Formisimo, on the other had, is a new service designed to provide in-depth analytics about website forms.