The company designs structured coloring books that merge narrative detail with physical engagement, using distinctive bubble ...

Some people can't form mental images. Here's what scientists are learning about the condition known as aphantasia—and why it's less rare than you think. The "apple test"—asking participants to close ...

A woman said her "mind is blown" by the discovery of what certain people can see in their heads when they're reading. Lia Shields, 27, has been an avid book lover since she was a child, managing to ...