Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

I spent the past few weeks on two projects to help improve students’ academic writing. The first was an intensive course I already mentioned in an earlier post (a post, incidentally, that led to a ...

If you want to succeed in the business of online marketing, then you need to learn how to write incredible content. It's a no-brainer. Well-written content will help you to stand out among the ...