As the early-bird deadline for the WARC Awards 2025 approaches on 16 October, our Awards Lead John Bizzell shares some hints and tips picked up in the jury room for this year’s Creative Effectiveness ...

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to create client case studies and use them as sales tools. This week, Marka gives Zoot a tip for writing a ...

In a world where AI is transforming every sector, companies are constantly seeking ways to gain a competitive edge. Boston Consulting Group (BCG) is leading the charge by embracing artificial ...

In the ever-evolving landscape of financial technology, Mastercard stands out as a pioneering force in leveraging artificial intelligence (AI) to drive innovation and operational efficiency. This case ...

Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

OpenAI released the first detailed public study on who uses its chatbot and what they most often ask it to do.