Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder ...

As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

With more than 900 million users, Facebook gives your business access to legions of potential customers. According to the social media giant, businesses have experienced sizable increases in both ...

There is no denying it — headlines are important. In fact, they may be the most important part of your content. A good headline will get people to read your article, while a bad one will cause them to ...

How do we make more sales? Companies everywhere are asking themselves this most basic yet fundamental question as the new year approaches. Consumers are greater informed, and they have more choices on ...