How to unravel the complexities of culture: A methodological approach Ashwani Arora Market Xcel’s Ashwani Arora says the mixed-method marketing approach is helpful for understanding culture and ...

Market Xcel’s Ashwani Arora says the mixed-method marketing approach is helpful for understanding culture and behaviours because it combines quantitative and qualitative research methods that leverage ...

Before new drugs are launched on the market they are tested in clinical studies in which one group of study participants often receives the new treatment and another group receives the current ...

ROCKVILLE, Md.—Even though it’s known that people who have a higher genetic risk for obesity generally have a higher body mass index (BMI), researchers have unveiled a new methodological approach to ...