What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades. Yet no matter who you ask, you’ll probably find the answer ...

When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses ...

If you’re launching a new business or a startup, you need to build your brand, gain visibility and stand out from the competition. A well-crafted press release can be the key to creating a buzz and ...

When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper strategic manner. The main purpose of a press ...

A guide for beginners to write an informative and intriguing press release. A press release is an official statement written for media outlets on behalf of a company to announce campaigns, product ...

Journalists today are inundated with dozens of press releases per week, and it’s difficult to stand out in such a crowded media landscape. To succeed, your press release needs to offer more than dry ...

Opinions expressed by Entrepreneur contributors are their own. Press releases haven't always been digital. The very first one was written back in 1906 by a PR pioneer named Ivy Lee. After a major ...

If you want your product to be part of the buzz during the busiest shopping times of the year, a gift guide press release is one of the smartest PR tools you can use. These press releases are designed ...