An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Other than business plans, executive summaries are probably the most crucial of all business documents. It’s fair to say that almost every big decision inside any company of any size involved an ...

Events move pretty fast in the day-to-day operations of your business. One way to keep your team efforts focused in a common direction is through the use of business activity reports. These reports ...

It can feel challenging to write your LinkedIn summary, especially if you’re not used to talking about yourself and your accomplishments. What should you include in the LinkedIn About section, and how ...

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently ...

Dear Sam: I'm really struggling to see why my resumes aren't effective. I have spent time explaining what I did at each job, highlighting accomplishments, and still I don't get a response. I even ...

Here's the exact, copy-and-paste script you should use in your LinkedIn Summary section to attract more clients and customers. How to build instant trust with ...