The proliferation of algorithm-driven content is designed to keep us scrolling, often at the expense of our mental health. In this piece, Georgina Gellert, director of marketing and people strategy at ...

In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With shoppers ready to bounce after a couple of bad customer experiences (CX), the brands winning ...

WE live in a world where our attention is the most valuable commodity. I use the term ‘commodity’ deliberately — Big Tech corporations have commoditised our foc­us. The business model of social media ...