The Hyundai and Vans partnerships with Roblox offer the latest sign that marketers are taking the metaverse seriously. The term loosely refers to shared virtual spaces that bridge offline and online ...

Hyundai has officially launched a metaverse space called Hyundai Mobility Adventure in the online gaming platform Roblox. If the term “Roblox” is only a very, very vaguely familiar one to you, that’s ...