NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Today, I AB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

New Delhi: The IAB Tech Lab, a global organisation that develops technical standards for digital advertising, has proposed a new framework to respond to the challenges posed by generative artificial ...

NEW YORK, Aug. 19, 2025 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the formation of the AI Content Monetization Protocols (CoMP) ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

NEW YORK, Aug. 12, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of two new mappings and implementation guidance that ...

New Delhi: IAB Tech Lab, the digital advertising technical standards-setting body, announced the launch of Trusted Server. This new open-source server-side ad management framework aims to give ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...

The global digital advertising technical standards body, IAB Tech Lab, has launched 'Containerisation Project' to address emerging challenges in how programmatic advertising systems are built and ...