Roblox's Hell's Kitchen game has seen significant success lately, as players experience the kitchen competition hosted by Gordon Ramsay.

Squid Game is a highly popular Netflix series, and the Roblox version of it provides heaps of fun through its many mini-games inspired by the show.

Roblox is a popular gaming creation platform that sees millions of users playing daily. So what is Roblox, and why is it always thriving?

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

The likes of Sega, Lionsgate, and Netflix have signed up to Roblox's licensing platform. But what is it, exactly? And how ...