Implementing a Customer Relationship Management (CRM) system is a pivotal move for businesses aiming to enhance customer interactions, streamline operations, and drive growth. However, the path to a ...

More than 60 percent of the customer relationship management (CRM) solutions sold worldwide have failed. The reasons are many: failure to meet the set goals, cost overruns, delays in implementation, ...

Ava Cambellini is a freelance web content writer who combines her passion for writing and technology to share the latest industry news and insights on products. Ava’s portfolio includes writing about ...

Implementing a Customer Relationship Management (CRM) system is a strategic decision for any business, promising a myriad of benefits. However, many charters and business cases fail to articulate the ...

When CRM implementations fail, it’s often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in. Did you know that anywhere between 50% and ...

Over the last six months, startups are piloting several ways to on-board the customer without any additional steps. Several apps like EasyChair, DigiLocker and Clever already allow quick checkouts ...

MUMBAI: What can customer relationship management (CRM) systems do for you? Well, if you are BS Nagesh, the Shoppers Stop CEO, then spending a mere 1.5 per cent of sales on CRM systems helps you ...

A poor-quality CRM implementation can significantly impact the bottom line. Here’s what you should consider when choosing and rolling out a CRM system to ensure a faster return on your enterprise ...

Mumbai: IT services provider Patni Computer Systems has said that it has won a contract from Turkey’s Akbank for implementing new customer relationship management product. The system integration deal ...

Software-as-a-service CRM has gone mainstream, says Forrester Research. A new report identifies five key strategies and tactics, including building a business case and negotiating a good service ...