Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer ...
Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...
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Salesforce enters legal crossfire over AI training data
Salesforce, a software giant, has been sued by a group of authors in federal court in San Francisco for building its XGen AI ...
Federal agencies invest billions of IT dollars annually to deliver services more effectively and securely. However, many face a common stumbling block: How to overcome obstacles that hinder ...
Staying abreast of data mapping, problems, or system capabilities in our digitally driven world can be challenging. Therefore, you require a customer Relationship Management platform (CRM) which ...
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