A Meta conversion API overcomes the limitations of traditional data-tracking by offering greater flexibility, allowing advertisers to control conversion data and utilise it for data-driven targeting.

Background The Meta Conversion API (CAPI) is essential for overcoming the limitations of the Facebook Pixel, which has become less effective due to ad blockers and the decline of third-party cookies.

Background The LinkedIn Conversion API (CAPI) is essential for overcoming the limitations of the Insight Tag, which has become less effective due to ad blockers and the decline of third-party cookies ...

(It’s worth pointing out that the Conversion API is a different product than Facebook’s conversion lift studies tool, which measures the incrementality of Facebook ads, and was recently the source of ...