YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push. Ben Relles, who has served as head of unscripted since 2015, will transition into a ...

YouTube plans to take its original programming into a new dimension — with a new slate of content geared around interactive content and live specials.

Netflix’s latest reinvention blends live TV, gaming and short-form video to make entertainment more immersive and participatory.

Walmart's plans for its ad-supported, free streaming video service Vudu are starting to come together, and they include interactive programming, shoppable ads and big Hollywood names. Walmart has been ...

YouTube plans to take its original programming into a new dimension — with a new slate of content geared around interactive content and live specials. The new initiative will be headed by Ben Relles, ...

In December, Netflix released Bandersnatch, a choose-your-own-adventure style episode of its hit dystopian sci-fi series "Black Mirror." Based on the positive response to that episode, Netflix's VP of ...

The rumors that Netflix was heading into the interactive programming niche first started circling early in 2018, thanks to a partnership with Telltale Games, a video game company. Although word spread ...

Netflix launched daily interactive series "Trivia Quest" on Friday and will release new episodes through April. The project was inspired by the popularity of interactive games like HQ Trivia and ...