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Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 1-12 (12 pages) ...
THOMAS M. JONES, THOMAS DONALDSON, R. EDWARD FREEMAN, JEFFREY S. HARRISON, CARRIE R. LEANA, JOSEPH T. MAHONEY and JONE L. PEARCE In this Introduction to the Special Topic Forum on Management Theory ...