You need to first understand the inverted pyramid structure and second how to craft your copy in each section.

News-style inverted pyramid communication optimizes executive leverage.

They go by many names: charticles, non-narratives, storytelling devices, alternative story forms, ASFs and alts, among others. They’re also changing the ways journalists work together. Why use ...

The inverted pyramid puts the most newsworthy information at the top, and then the remaining information follows in order of importance, with the least important at the bottom.

It's time for businesses adopt the inverted pyramid organizational model and put workers on top.

Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, understands the importance of a proper press release ...