A lot of organizations like to say publicly that “the client comes first.” It’s the right thing to say. It’s the easy thing to say. But using that statement to guide the way your organization operates ...

The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...