Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

SAN MATEO — Roblox will roll out paid video games on its platform and allow developers to sell physical merchandise through their created games, the company said on Sept 6. The video gaming ...

Roblox is looking to amp up its experiences for ages 17 and older. These new experiences may include violence, blood, crude humor, romantic themes and alcohol.

Roblox launches its first generative AI game creation tools The Code Assist and Material Generator betas hope to make game creation less tedious.