Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months.

You can now apply for a job that pays £13.15 an hour to sell people furniture and meatballs, as an Ikea employee in its Roblox store.

Ikea is launching a virtual store in Roblox, and it's hiring workers for paid roles in June.

IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it ...

There's a new opportunity for Roblox players in the UK and Ireland. Ikea announced that it would hire 10 people to run its virtual Roblox store as part of an initiative to showcase potential ...

Building on the internet’s love for the Swedish furniture store, Ikea is looking to hire workers for its forthcoming Roblox virtual outpost online. It pays real money, not Robux—as long as you ...

Over the summer, Forever 21 unveiled its limited-edition Barbie Summer 2022 collection in stores and in Forever 21 Shop City on Roblox.

Ikea is assembling a team of Roblox gamers for virtual store experience. Successful candidates will receive £13.15 per hour.

Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.