スウェーデンの大手家具メーカーであるIKEAが、ゲーミングプラットフォームのRoblox上で2024年6月24日からバーチャル店舗を ...

Have you ever thought you’d be good at hawking digital meatballs or helping someone pick out the perfect Lack? Do you find yourself frequently lost in the haunted furniture store of the Roblox game ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Home furnishing brand IKEA has partnered with global platform Roblox to launch a virtual store - and they're hiring players too. The collaboration, titled "Careers done different" aims to attract a ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ikea is taking the idea of remote work to the virtual ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The virtual store is meant to show players the variety of jobs available at Ikea through ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Swedish furniture store Ikea is opening up a virtual store in Roblox, and staffing it with real workers. Popular Swedish furniture store Ikea has announced that it’s opening up a virtual store in ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

A recreation of an Ikea store in Roblox. Ikea is utilising a novel approach to attracting a new generation of workers: it has created a virtual store in the popular video game Roblox. The Swedish ...