The committee that develops the JPEG image compression standard has refuted a claim by a U.S. company to own a patent that gives it exclusive rights to the algorithm underlying JPEG.

Google claims that its new Guetzli software can produce JPEG files up to 35% than other available methods -- but our tests find only limited support for that claim.

Google has announce it has created a new algorithm called Guetzli that's been made to cut down the standard JPEG image file size by 35 percent.

Google's new open-source image compression algorithm promises to reduce JPEG file sizes by 35 percent more than other methods.

Even Google, with its hegemonic power and massive reach, has not been able to dislodge the simple JPEG algorithm. In 2010 the company devised a more efficient compression algorithm and file format ...