Variety

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...
Fast Company

Today’s top business headlines: Unilever layoffs, Trader Joe’s recall, Roblox’s creator fund, Google’s AI for healthcare, Ford’s small EV

Unilever’s big restructuring: Consumer goods giant Unilever announced Tuesday that it will lay off over 7,000 employees and spinoff its ice cream brands, including Ben & Jerry’s and Magnum, as a ...
Los Angeles Times

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...