Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Roblox creators are making remakes of the popular South Korean Netflix show Squid Game and are fast becoming popular.

Roblox is a place where you play games, right? It ticks all the boxes, it’s obvious, we all know it is. So why, I wonder, has one of the world’s most ...