Roblox is a free platform which offers millions of games, many of them created by its own young users through a simple programming tool that the company provides.

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Kids who play Roblox games describe ‘scary’ virtual currencies and ‘cash grab’ random rewards.

Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.