Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match ...

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to ...

Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Don’t want to know the ending to a World Cup game or Avengers movie until you’ve watched it, or just need to quiet an exhausting political topic like “Trump”? Facebook is now testing the option to ...