Beekman baby goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload. OAKLAND, Calif., November 13, 2024 ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!

e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the convergence of ...

Roblox RBLX announced an expansion of its collaboration with e.l.f. Beauty ELF, making the latter the first beauty brand to test ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart.

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now # ...

Every time Lauren publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris ...