The Lamborghini Lanzador has made a virtual debut on the Roblox gaming platform, years before the electric SUV’s physical launch. Following the reveal of the Lanzador concept at Monterey Car Week in ...

Golden Bullhead, a limited-edition Roblox UGC, stands as one of the rarest accessories in the metaverse. This exclusive hat was released as part of the Lamborghini Lanzador Lab experience on December ...

When I was a kid, video games were straightforward: stay alive, progress through the levels, beat the final boss, and win the game. For my kids, however, the objectives are totally different. Nowadays ...

Nowadays, gamers don't play to win as much as they play to have an experience. Futuristic images of the metaverse abound, but for now it looks a lot like Roblox's digital experience platform. This ...

“This collaboration is a testament to our commitment of reaching a new generation of fans and showcasing our brand’s leadership in both the digital and physical realms,” Lamborgini marketing director ...