Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad inventory.

I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.

Amazon's retail story may be maturing, but its AI and advertising engines are just getting started -- and they could redefine ...

Most investors know Amazon because of its e-commerce marketplace and Amazon Web Services. The company generated more than $60 ...

Amazon has a lot riding on its third-quarter earnings release on Oct. 31. Given the push and pull across the company's ...