I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad inventory.

Perhaps LeBron James' most infamous moment in a career full of them was his outrageous "The Decision" special on ESPN in the ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.

Most investors know Amazon because of its e-commerce marketplace and Amazon Web Services. The company generated more than $60 ...

Marketer profile with key facts on Amazon including advertising and promotion spending and an analysis of spending as a ...

Amazon's retail story may be maturing, but its AI and advertising engines are just getting started -- and they could redefine ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon has a lot riding on its third-quarter earnings release on Oct. 31. Given the push and pull across the company's ...