GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Overview You can now learn data analytics for free from top platforms like Google, Coursera, edX, and more - with ...

Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics are: ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

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If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees ...

Ryan Austin is Founder and CEO of Cognota. You can attend free virtual workshops to learn how to run L&D like a business. In today's fast-changing business landscape, Learning and Development (L&D) is ...