There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or ...

Marketing researchers have available for their use in measuring attitudes or components of attitudes a number of different types of scales or scale formats, including the semantic differential, Stapel ...

Abstract: The reliability of Likert scale measurements is crucial for ensuring the validity of research findings and the consistency of questionnaire instruments. In this study, we employed Cronbach's ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...