New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% ...

Advertising spending on linear television fell 7% in the fourth quarter from the prior year, according to ad intelligence company Guideline. Guideline, which acquired Standard Media Index in 2022, ...

Industry Leading Technology Enables Distributors to Efficiently Allocate Addressable TV Inventory to Optimize Ad Spend and Provide a Better Experience for Advertisers, While Balancing Traditional ...

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to ...

Ad spending on linear TV was down 7% in February, according to Guideline, owner of media tracking and analytics service Standard Media Index. The February decline dropped spending on linear TV to its ...

For most traditional linear TV companies, social video generates about 70% as much reach as linear TV — and for Disney, the reach is nearly the same. The 18-to-34 age segment generates more than half ...