Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.

How does Google Maps get all of its local data? From a network of Local Guides. If you'd like to lend your knowledge to Google Maps, here's how.

Local guide program queries are showing up in GSC across sites, always ranking number one, mostly for desktop, and for many landing pages.

Google Maps has upgraded the point system and has included additional levels to the Local Guide program to better motivate the users to update the Map.