If there’s one area of social media seeing real innovation, it’s the use of geolocation. As the integration of location-based services and marketing is still so young, we are constantly seeing new, ...

When a business depends on geographic proximity to such things as other businesses, attractions or transportation routes to stay in business, and/or its customers want or need the company in a ...

Example of factory location verification using the Google Maps satellite layer. All factories had large warehouses and cylindrical tanks for FMFO processing and storage (highlighted in yellow boxes).

Location-based marketing has come a long way since the basic SMS push-based ads of a decade ago. “Location is the new cookie for the physical world,” explained Asif R. Khan, Founder and President, ...