Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...