Anthropic's Model Context Protocol (MCP) has quickly gained popularity as the emerging industry standard for seamlessly integrating data with AI systems. In a rare move among competitors, companies ...
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What is an MCP server, and how can marketers use one?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
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