The Toy Book

A Very Fairy Revival: Rainbow Revives Iconic Saga with ‘Winx Club: The Magic is Back’

Rainbow revives Winx Club with a new Netflix series, "Winx Club: The Magic Is Back," and a Roblox collaboration.

‘Monster High’ Launches Fortnite, Roblox Games as Mattel Unveils Big Plans for In-House Gaming Business (EXCLUSIVE)

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel Expands Partnership Roblox To Launch New Games Based On Iconic Toy Brands

Toy and family entertainment company Mattel, Inc. (MAT) and Roblox Corp. (RBLX), an immersive gaming and creation platform, announced Wednesday an expanded collaboration ...