Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...

Super League Gaming expanded its revenue-generating capabilities on the booming Roblox platform, buying ad-tech company Bloxbiz for up to $17.5 million in cash and equity.